Viora is a Dynamic FMCG Investment Vehicle.

Viora is a Dynamic
FMCG Investment Vehicle.

Viora is a Dynamic FMCG
Investment Vehicle.

Viora is a Dynamic FMCG
Investment Vehicle.


Viora international is an investment vehicle in the FMCG sector within the middle east. Its headquarter in Limassol, Cyprus, with the initial operations strategically established in Egypt, UAE and KSA.

Our core Assets, Snackland, Management Gate, Kippis and Anonymous, are at the forefront of the beverage, snacks, retail, and marketing sectors.

The company’s vision includes expanding its FMCG portfolio across the middle east and beyond, with future plans to penetrate European markets and diversify into other promising industries

Viora international is an investment vehicle in the FMCG sector within the middle east. Its headquarter in Limassol, Cyprus, with the initial operations strategically established in Egypt, UAE and KSA.

Our core Assets, Snackland, Management Gate, Kippis and Anonymous, are at the forefront of the beverage, snacks, retail, and marketing sectors.

The company’s vision includes expanding its FMCG portfolio across the middle east and beyond, with future plans to penetrate European markets and diversify into other promising industries

Our Journey

Our Journey

Our Journey

From Distribution to Innovation

Starting as a European energy drinks distributor in 2016, Viora International has grown into a dynamic food and beverage powerhouse in the Middle East, driven by innovation and strategic expansion across energy drinks, sodas, protein bars, and chips.

Humble Beginnings

Founded in 2016 as a distributor of European energy drinks, we have rapidly evolved into a vertically integrated FMCG powerhouse. Our diverse product portfolio spans proprietary energy and soda beverages, protein bars, and chips. To underpin our commitment to quality and efficiency, we are constructing a state-of-the-art manufacturing facility, slated for operation in 2026.

Humble Beginnings

Founded in 2016 as a distributor of European energy drinks, we have rapidly evolved into a vertically integrated FMCG powerhouse. Our diverse product portfolio spans proprietary energy and soda beverages, protein bars, and chips. To underpin our commitment to quality and efficiency, we are constructing a state-of-the-art manufacturing facility, slated for operation in 2026.

Humble Beginnings

Founded in 2016 as a distributor of European energy drinks, we have rapidly evolved into a vertically integrated FMCG powerhouse. Our diverse product portfolio spans proprietary energy and soda beverages, protein bars, and chips. To underpin our commitment to quality and efficiency, we are constructing a state-of-the-art manufacturing facility, slated for operation in 2026.

Humble Beginnings

Founded in 2016 as a distributor of European energy drinks, we have rapidly evolved into a vertically integrated FMCG powerhouse. Our diverse product portfolio spans proprietary energy and soda beverages, protein bars, and chips. To underpin our commitment to quality and efficiency, we are constructing a state-of-the-art manufacturing facility, slated for operation in 2026.

Strategic Expansion

We successfully launched our own lines of energy and soda beverages, followed by a strategic entry into the protein bar and chips segments.

Strategic Expansion

We successfully launched our own lines of energy and soda beverages, followed by a strategic entry into the protein bar and chips segments.

Strategic Expansion

We successfully launched our own lines of energy and soda beverages, followed by a strategic entry into the protein bar and chips segments.

Strategic Expansion

We successfully launched our own lines of energy and soda beverages, followed by a strategic entry into the protein bar and chips segments.

Manufacturing Excellence

To ensure unwavering quality and control, we are constructing a state-of-the-art manufacturing facility, set to be operational in mid-2026.

Manufacturing Excellence

To ensure unwavering quality and control, we are constructing a state-of-the-art manufacturing facility, set to be operational in mid-2026.

Manufacturing Excellence

To ensure unwavering quality and control, we are constructing a state-of-the-art manufacturing facility, set to be operational in mid-2026.

Regional Growth

We have extended our reach to the Saudi Arabian market through a private label partnership, commencing production in summer 2024 and focusing initially on e-commerce and GCC exports.

Regional Growth

We have extended our reach to the Saudi Arabian market through a private label partnership, commencing production in summer 2024 and focusing initially on e-commerce and GCC exports.

Regional Growth

We have extended our reach to the Saudi Arabian market through a private label partnership, commencing production in summer 2024 and focusing initially on e-commerce and GCC exports.

Innovation

In 2024, we introduced Kippis, a groundbreaking beverage concept revolutionizing the cocktail industry. By combining our core product lines with premium ingredients, Kippis offers a distinctive range of carbonated cocktails. Our flagship Kippis store, strategically located in East Cairo, serves as a launchpad for nationwide and regional expansion.

Innovation

In 2024, we introduced Kippis, a groundbreaking beverage concept revolutionizing the cocktail industry. By combining our core product lines with premium ingredients, Kippis offers a distinctive range of carbonated cocktails. Our flagship Kippis store, strategically located in East Cairo, serves as a launchpad for nationwide and regional expansion.

Innovation

In 2024, we introduced Kippis, a groundbreaking beverage concept revolutionizing the cocktail industry. By combining our core product lines with premium ingredients, Kippis offers a distinctive range of carbonated cocktails. Our flagship Kippis store, strategically located in East Cairo, serves as a launchpad for nationwide and regional expansion.

Our Vision

Our Vision

Our Vision

The Pillars of Purpose

Our strategic vision is built on five fundamental pillars: People, Portfolio, Partners, Profit, and Productivity. Through these interconnected elements, we create a dynamic ecosystem that drives sustainable growth and delivers exceptional value to all stakeholders.

Our strategic vision is built on five fundamental pillars: People, Portfolio, Partners, Profit, and Productivity.


Through these interconnected elements, we create a dynamic ecosystem that drives sustainable growth and delivers exceptional value to all stakeholders.

Our strategic vision is built on five fundamental pillars: People, Portfolio, Partners, Profit, and Productivity.


Through these interconnected elements, we create a dynamic ecosystem that drives sustainable growth and delivers exceptional value to all stakeholders.

01

Productivity

Be a great place to work where people are inspired to be the best they can be.

01

Productivity

Be a great place to work where people are inspired to be the best they can be.

01

Productivity

Be a great place to work where people are inspired to be the best they can be.

01

Productivity

Be a great place to work where people are inspired to be the best they can be.

02

Portfolio

Bring a high-quality portfolio of premium brands that anticipate and satisfy people's desires and needs.

02

Portfolio

Bring a high-quality portfolio of premium brands that anticipate and satisfy people's desires and needs.

02

Portfolio

Bring a high-quality portfolio of premium brands that anticipate and satisfy people's desires and needs.

02

Portfolio

Bring a high-quality portfolio of premium brands that anticipate and satisfy people's desires and needs.

03

Partners

Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

03

Partners

Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

03

Partners

Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

03

Partners

Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

04

Profit

Maximize long-term return to shareowners while being mindful of our overall responsibilities.

04

Profit

Maximize long-term return to shareowners while being mindful of our overall responsibilities.

04

Profit

Maximize long-term return to shareowners while being mindful of our overall responsibilities.

04

Profit

Maximize long-term return to shareowners while being mindful of our overall responsibilities.

05

Productivity

Be a highly effective, lean and fast-moving organization.

05

Productivity

Be a highly effective, lean and fast-moving organization.

05

Productivity

Be a highly effective, lean and fast-moving organization.

05

Productivity

Be a highly effective, lean and fast-moving organization.

Our Commitment

Our Commitment

Our Commitment

Our Commitment

At Viora International, we are dedicated to delivering exceptional products and experiences to our customers. Our focus on quality, innovation, and customer satisfaction drives our growth and success.

At Viora International, we are dedicated to delivering exceptional products and experiences to our customers. Our focus on quality, innovation, and customer satisfaction drives our growth and success.

Our Mission

Our Mission

Our Mission

We believe in innovation by creating brand new unique experiences, winning sustainability in the marketplace, and making a difference for our consumers, customers, shareholders and the communities we are a part of.

We believe in innovation by creating brand new unique experiences, winning sustainability in the marketplace, and making a difference for our consumers, customers, shareholders and the communities we are a part of.

We believe in innovation by creating brand new unique experiences, winning sustainability in the marketplace, and making a difference for our consumers, customers, shareholders and the communities we are a part of.

Our
Headquarters

Our
Headquarters

Our
Headquarters

Our
Headquarters

Cairo, Egypt, Dubai, UAE, Jeddah, KSA, limassol, Cyprus

Cairo, Egypt, Dubai, UAE, Jeddah, KSA, limassol, Cyprus

Cairo, Egypt, Dubai, UAE, Jeddah, KSA, limassol, Cyprus

VIORA

© 2024 VIORA

VIORA

© 2024 VIORA